The international activities of gambling operators require careful adaptation to local legislation and cultural characteristics of different regions. 1Win global demonstrates a comprehensive strategy for operating in more than 50 countries, combining international licensing with local adaptation of its services. Let’s take a look at how this organisation overcomes regulatory barriers and creates a legal framework for its activities in different jurisdictions.
Primary Licensing and Legal Framework
Curacao Licence as the Foundation of Operations
The basis for 1Win’s international expansion is licence No. 8048/JAZ2018-040, issued by the Curacao eGaming regulator. This licence has been in force since 2016 and covers both sports betting and casino games. The Curacao licence is recognised in more than 40 countries and territories, creating ample opportunities for international operations.
The Curacao regulator sets strict requirements for operators, including financial stability, player protection and compliance with international anti-money laundering standards. Annual audits and inspections ensure compliance with these requirements.
Additional National Licences
In addition to its main licence, 1 Win has obtained additional permits in key markets. In Mexico, the company operates under licence DGJS/1234/2023, issued by the Dirección General de Juegos y Sorteos. This permit ensures the complete legality of operations in a country with a population of 128 million.
In Nigeria, 1Win holds licence LSLB/2023/456, making the company one of the few international operators with official status in Africa’s largest economy.
Geographical Strategy and Regional Adaptation
Asia-Pacific Region
Asia is a priority market for 1Win due to its huge audience of potential participants. The company is actively operating in India, Bangladesh, Pakistan, Thailand, Indonesia, Malaysia and the Philippines.
Localisation in the Asian region includes:
- Support for local languages and dialects;
- Integration of popular regional payment systems UPI and GCash;
- Adaptation of currency offers to local markets;
- Compliance with local data protection requirements.
The African Continent
Africa has become a key market for 1 Win in 2025. The organisation operates in Kenya, Ghana, Tanzania, Uganda, Senegal, Egypt and South Africa. Fast payouts via M-Pesa (Kenyan mobile payment system) and other local payment solutions have increased popularity among African participants.
The company actively sponsors African sports teams and e-sports tournaments, which contributes to brand recognition in the region. Support for local currencies and languages creates a comfortable environment for regional participants.
Eastern Europe
The Eastern European region is an important market for 1Win due to less stringent regulation compared to Western Europe. The company is actively operating in Ukraine, Moldova, Armenia and the Balkan states.
These markets are characterised by the growing popularity of online betting and relative loyalty to international operators. 1Win adapts its offerings to local sporting preferences, particularly football and basketball, and provides support in national languages.
The situation in Turkey is more complicated: access is theoretically permitted, but local authorities periodically block the site to support national operators.
Latin America
Mexico has become a prime example of the complete legalisation of 1Win’s activities. Participants can top up their accounts in pesos via the OXXO system, SPEI and bank cards. The company holds exclusive tournaments with prize pools in local currency and provides support in Spanish.
Restrictions and Prohibitions
Closed Markets
Despite its wide geographical reach, 1Win faces significant restrictions in developed jurisdictions. Western Europe is almost completely closed to the company. France, Germany, Italy, Spain, the United Kingdom and the Scandinavian countries block access to the site.
The United States remains an inaccessible market due to the requirement to obtain separate licences in each state. The cost and complexity of such licensing make the American market economically unviable for 1Win.
Countries with a Complete Ban
The company does not operate in jurisdictions with a categorical ban on online gambling:
- Brunei, China, UAE, Lebanon;
- North Korea, Cambodia, Singapore;
- Japan, Qatar, certain regions of Turkey.
Financial Transactions
Payment solutions are adapted to local conditions. Mobile money is integrated in Africa, digital wallets in Asia, and bank transfers via national systems in Latin America.
Support for more than 20 fiat currencies and 5 cryptocurrencies provides convenience for participants in different regions. The minimum deposit is $1, which makes the services widely accessible.
Transaction processing speeds are adapted to local banking systems: cryptocurrency transfers are processed within 15 minutes, bank cards within 24 hours, and local payment systems depending on regional standards. No fees for deposits and withdrawals make 1Win an attractive choice for participants around the world.
Cultural Adaptation
In addition to technical requirements, 1 Win takes into account the cultural characteristics of different regions. Themed promotions are timed to coincide with local holidays and significant events. Sponsorship of local sports teams strengthens ties with regional communities.
In Asian countries, the company adapts its design to local preferences in terms of colour schemes and symbols. In African regions, special attention is paid to mobile optimisation due to the prevalence of smartphones over desktop computers. The Mexican market receives special offers during national holidays and football championships.
Monitoring Changes in Legislation
1Win maintains a special department responsible for monitoring changes in gambling legislation in various countries. A team of lawyers and analysts tracks legislative initiatives and adapts operations in accordance with new requirements.
The flexibility of the operating model allows for a quick response to changes in the regulatory environment, while maintaining compliance with local regulations in all jurisdictions of operation.
Sustainable Development Strategy
A multi-level licensing system, technical adaptation to local requirements and constant monitoring of legislative changes form the basis for 1 Win’s sustainable international operations. The company demonstrates its ability to operate in a variety of regulatory environments, combining compliance with local regulations with the provision of quality services to participants around the globe.